Fashion Photography in Mumbai is all about bling, glamour, lights, glitz & haute couture! Mumbai boasts of being the fashion hub or the fashion capital of India. Hence as a result, Fashion Photography in Mumbai is not only of a very high standard, but at the same time it is continually evolving.
Fashion Photography in Mumbai is not anymore just about having a great model shot on exotic locations… its more about creating creative themes & concepts which reflect the personality of the model. If the fashion shoot is being done for a particular brand, the image of the brand must be taken into consideration.
What does the brand stand for? What is the target market of the brand? What values does the brand hold? Fashion Photography done for the brand must bring out what the brand wants to portray through images & visual media. That’s where lies the biggest challenge. That’s what makes Fashion Photography so very challenging & at the same time extremely exciting.
The Lakme India Fashion Week (LIFW) is one of the most important events in Fashion that takes place every year in India & many countries. It gives a fabulous platform for fashion designers to showcase their talent & their work. Its a crazy event which is full of haute couture, glamour, class & elegance.
In 2010, we got the opportunity to represent one of the Highly Privileged Fashion Photography Events in Mumbai – The Lakme India Fashion Week at Grand Hyatt, Santacruz, Mumbai. It was an amazing fashion show & event. Designers new & established both got an equal opportunity to showcase their work & the highlight of the Fashion Event were the MapxencaRS – Riddhi & Siddhi Mapxencar. Every fashion designer had something really very good to showcase & the response from the people & the media was amazing. The news channels & media coverage was massive & gave a great platform for newcomers to step up & heat up the fashion ramp with some real good fashion collection.